Writers: Copy vs. Article
In Internet Marketing of anything from lug nuts to information products knowledge of any number of skills is necessary. These skills include, but are not limited to, website building, graphics and writing.
Perhaps chief among them is writing. The web is often thought of as a visual medium. To a point it is. We like pretty pictures and flashy video. They attract our attention. After the whiz bang stuff has grabbed us, what do we usually do? Yep, we go looking for words.
Words that will explain things to us, enable us to understand, to educate us and to provide us with usable knowledge. No matter how cool and flashy the page is we’re going to read something, on line or off. The words we’re looking for are written by, that’s right, writers.
On the promotional side of marketing there are two types of writers. Copy writers and article writers. Both have, as all writers do, an agenda. Article writers are the referrers. They write about gizmo’s, gadgets and programs in glowing terms. They rarely, if ever, ask you to buy anything. They attempt to attract you and to interest you in a product. If they’ve done their job well you’ll click the link, which they’ve thoughtfully provided, that’ll take you to the product’s website. This is where you’ll meet the copy writer.
The copywriter’s sole job is to get you to buy the product. Period.
Copywriters are the sales force of the Internet. They will explain the product in great detail. Every feature will be exposed and every benefit made plain. Professional copywriters will do this with words and sophisticated layout techniques. They use color, font size, selection and layout to inevitably, if they’ve done it right, assist you in making the “buy decision”. Or, of equal importance, if you’re selling, maximize your conversions.
In a nutshell: Direct Response Copywriters will make you money!
Tagged with: article marketing • article writing • copywriting • IM • internet marketing • marketing • Writers • writing
Filed under: About Writing & Writers
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Hi Elmer,
Excellent definition for those just starting out with writing.
It is truly amazing the difference between the two forms of writing. Copywriting is a skill which must be learned and perfected, when trying to make sales not only online but off line also.
Article writing, in and of itself, is something a person can do if they can talk and read. I realize that statement is somewhat of a over simplification.
However, think about it for a minute. Simply take a topic you know something about and write it down on paper or onto your computer. Whala! You have an article.
Of course we all know writing a “Good Article” is an entirely different ball of wax and somewhat more difficult. It helps to know good grammar, sentence structure, etc.
Ken Leatherman
http://www.nutritionalfun.com
Hi Ken,
Thank you for your kind words. I particularly like your last paragraph,
“Of course we all know writing a “Good Article” is an entirely different ball of wax and somewhat more difficult. It helps to know good grammar, sentence structure, etc.”
It does make all the difference, doesn’t it?
Thanks again,
Elmer
Hi Elmer,
Ken recommended a look at your blog because he found merit and after looking at it myself I must agree. You clarified the difference between a copywriter article very well.
Jeffery 100%
Jeffery,
I appreciate your time and comments.
Elmer