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	<title>elmerhurlstone.com &#187; The Copywriter&#8217;s Toolkit</title>
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	<link>http://elmerhurlstone.com</link>
	<description>My take on marketing and writing</description>
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		<title>The Copywriter&#8217;s Toolkit Review</title>
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		<pubDate>Fri, 30 Nov 2007 07:36:24 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[article writing]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[direct response copywriting]]></category>
		<category><![CDATA[IM]]></category>
		<category><![CDATA[John Ritskowitz]]></category>
		<category><![CDATA[John Ritz]]></category>
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		<description><![CDATA[John Ritskowitz&#8217;s, The Copywriter&#8217;s Toolkit, is a filled unto overflowing with research resources for all web writers. Whether you&#8217;re a copywriter, a direct response copywriter or an article writer there&#8217;s something here for you. The total purpose of a sales page is to provide sufficient information about the product offered to persuade you to purchase. [...]]]></description>
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		<title>Information Isn&#8217;t Free!</title>
		<link>http://elmerhurlstone.com/information-isnt-free/</link>
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		<pubDate>Fri, 30 Nov 2007 07:35:58 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[About Writing & Writers]]></category>
		<category><![CDATA[article writing]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[direct response copywriting]]></category>
		<category><![CDATA[IM]]></category>
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		<category><![CDATA[John Ritz]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[The Copywriter's Toolkit]]></category>
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		<description><![CDATA[&#8220;Yes, it is&#8221;, you reply, &#8220;I can go to any major search engine and find everything I Need to Know about almost anything.&#8221; Perhaps you can. If you have the necessary research skills — and the time! And that&#8217;s the killer. Time is the one thing we can&#8217;t get more of. It&#8217;s finite. There&#8217;s only [...]]]></description>
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