IMRPT v1.1 is now live!

Everything I wrote below–has it been almost a month?–regarding IM Research Power Tool v1.0 applies just as much, if not more so, today as it did then.

Willie Crawford, Kevin Riley, DrMani, Ken Leatherman, Chris Sutton, Patrick Pretty, Michael Oksa and Bev & Rob Clement, John Rogers, Mary Murtha, Steve Wagenheim, Charles H. Smith, Kevin Rogers and a host of others…

What do all these folks have in common? They’re all marketers–successful ones. Some write, others code and still others are generalists.

If there is one thing they have in common it’s caring. They care about their customers and their friends.

One other, rather important, point of commonality: They are all members of The Warrior Forum. Arguably the absolute best interactive community for internet marketers.

Why am I saying nice thing about these folks – aside from the fact they’re deserving?

Saturday evening my JV partner, Tom Launder, and I launched a new product, IM Research Power Tool. We’ve been working on it for quite a while and it was time to realize the fruits of our labor. We offered it for sale through a WSO on Warrior Forum. Simultaneously I sent messages to some of my friends on Skype. They loved the product! (In all fairness some had received pre-launch copies for review and testimonial purposes)

The important thing here is, even the folks without advance copies thought it was great! For that I have to thank Tom. He programmed it to be lean, mean and bug free! (He had the hard job–all I have to do is sell it. Easy to do with a great product.)

Before we knew it Willie “tweeted” about it and DrMani re-tweeted it. Kevin Riley and Ken Leatherman each sent a special mailing to their lists. Others told their friends and posted – some more than once – complimentary comments in the WSO thread.

Sales hit and surpassed our initial target. Then they went through our “best case scenario pie-in-the sky” number.

Needless to say we’re ecstatic!

We’re also grateful, humbled and surely blessed to have friends such as these.

Thank you all!

Some of the shortest, most effective communication written comes from greeting card sentiment writers. Combined with an appropriate graphic it quickly gets to the point.

My wife and I will observe our 35th wedding anniversary tomorrow.

Today we received an “Anniversary Card” from Becky’s sister and husband.

The front was a late 40′s or early 50′s appearing b&w photo of a couple sitting in wicker chairs in a lamp-lit room before a roaring fireplace. The man, with pipe in hand was reading. The woman was knitting. Enjoying each other in comfortable, companionable silence. The message balloon indicated both were saying, “Happy Anniversary!”

The interior message was: “Hope your marriage is still the smoldering volcano of torrid passion that ours is.”

The contrast between that message and the picture on the front was great. The picture gave no hint of “torrid passion”.

The specific situation further demonstrated contrast. No one would look at either my brother and sister-in-law or, for that matter, my wife and I and immediately think “torrid passion”. Possibly once – but no longer. Sigh.

It was a nice thought.

It said much but implied much more.

As you’re wandering around in the real world, sometimes looking at magazines and books for niche ideas stop by the greeting card section. Primarily the humorous cards. Pick up a few. Read them. It’s a neat and entertaining way to get a few ideas.

One word of caution. Humor can be very effective. It can also be inappropriate. You may not wish to use it in the funeral home or bereavement niche.

It can also be overdone. A little goes a long way. Consider and respect your market.