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	<title>elmerhurlstone.com &#187; marketing</title>
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	<link>http://elmerhurlstone.com</link>
	<description>My take on marketing and writing</description>
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		<title>What&#8217;s Your Twitter ROI?</title>
		<link>http://elmerhurlstone.com/whats-your-twitter-roi/</link>
		<comments>http://elmerhurlstone.com/whats-your-twitter-roi/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 20:55:53 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Twitter Vending Machine]]></category>

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		<description><![CDATA[ROI—Return on Investment—in the business world is a comparison of dollars in versus dollars out. Ideally you want the number to be as high as possible. You want a high return. In the non-financial area you also want a high ROI. Your time and effort investment. If you do something for pleasure you want satisfying [...]]]></description>
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		<title>Can You Make Money With Video Commercials? Others Do!</title>
		<link>http://elmerhurlstone.com/can-you-make-money-with-video-commercials-others-do/</link>
		<comments>http://elmerhurlstone.com/can-you-make-money-with-video-commercials-others-do/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 17:52:03 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Kevin Riley]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Recipe for Shooting and Distributing Sales-Pulling Vide]]></category>
		<category><![CDATA[video commercials]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://elmerhurlstone.com/?p=8</guid>
		<description><![CDATA[The &#8220;Recipe for Shooting and Distributing Sales-Pulling Video Commercials&#8221; is a fairly recent offering from that prodigiously productive producer of product, Kevin Riley. It&#8217;s a long title for an even longer book. Or &#8220;books&#8221;. There are three separate ebooks in the set. It takes 334 pages of which 321 are totally content-filled. The other 13 [...]]]></description>
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		<title>Writing is Not a Chop Shop Operation</title>
		<link>http://elmerhurlstone.com/writing-is-not-a-chop-shop-operation/</link>
		<comments>http://elmerhurlstone.com/writing-is-not-a-chop-shop-operation/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 03:01:06 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[About Writing & Writers]]></category>
		<category><![CDATA[article writing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Patrick Pretty]]></category>
		<category><![CDATA[Plagiarism]]></category>
		<category><![CDATA[Warrior Forum]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://elmerhurlstone.com/?p=9</guid>
		<description><![CDATA[Plagiarism is a nasty thing. It is theft.

With the ease of self-publishing via the web it is becoming more common than in times past. Some is deliberate. Other times it is done without forethought. Many so-called writers, often article marketers, don't realize that they are plagiarists. Thieves.]]></description>
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		<title>The Copywriter&#8217;s Toolkit Review</title>
		<link>http://elmerhurlstone.com/the-copywriters-toolkit-review/</link>
		<comments>http://elmerhurlstone.com/the-copywriters-toolkit-review/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 07:36:24 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[article writing]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[direct response copywriting]]></category>
		<category><![CDATA[IM]]></category>
		<category><![CDATA[John Ritskowitz]]></category>
		<category><![CDATA[John Ritz]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[researching]]></category>
		<category><![CDATA[The Copywriter's Toolkit]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://elmerhurlstone.com/?p=5</guid>
		<description><![CDATA[John Ritskowitz&#8217;s, The Copywriter&#8217;s Toolkit, is a filled unto overflowing with research resources for all web writers. Whether you&#8217;re a copywriter, a direct response copywriter or an article writer there&#8217;s something here for you. The total purpose of a sales page is to provide sufficient information about the product offered to persuade you to purchase. [...]]]></description>
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		<title>Information Isn&#8217;t Free!</title>
		<link>http://elmerhurlstone.com/information-isnt-free/</link>
		<comments>http://elmerhurlstone.com/information-isnt-free/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 07:35:58 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[About Writing & Writers]]></category>
		<category><![CDATA[article writing]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[direct response copywriting]]></category>
		<category><![CDATA[IM]]></category>
		<category><![CDATA[John Ritskowitz]]></category>
		<category><![CDATA[John Ritz]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[researching]]></category>
		<category><![CDATA[The Copywriter's Toolkit]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://elmerhurlstone.com/?p=4</guid>
		<description><![CDATA[&#8220;Yes, it is&#8221;, you reply, &#8220;I can go to any major search engine and find everything I need to know about almost anything.&#8221; Perhaps you can. If you have the necessary research skills — and the time! And that&#8217;s the killer. Time is the one thing we can&#8217;t get more of. It&#8217;s finite. There&#8217;s only [...]]]></description>
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		<title>Writers: Copy vs. Article</title>
		<link>http://elmerhurlstone.com/writers-copy-vs-article/</link>
		<comments>http://elmerhurlstone.com/writers-copy-vs-article/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 02:04:01 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[About Writing & Writers]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[article writing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[IM]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Writers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://elmerhurlstone.com/?p=3</guid>
		<description><![CDATA[In Internet Marketing of anything from lug nuts to information products knowledge of any number of skills is necessary. These skills include, but are not limited to, website building, graphics and writing. Perhaps chief among them is writing. The web is often thought of as a visual medium. To a point it is. We like [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Welcome to the Blog</title>
		<link>http://elmerhurlstone.com/hello-world/</link>
		<comments>http://elmerhurlstone.com/hello-world/#comments</comments>
		<pubDate>Sun, 04 Nov 2007 16:43:48 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Elmer Hurlstone]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://elmerhurlstone.com/?p=1</guid>
		<description><![CDATA[Sunday, November 4, 2007. Usually when starting a new project I find a day or date that has some meaning. At least to me. Today is an exception. I can&#8217;t think of a single relevant or important thing, at least as far as my life and experience are concerned, about today&#8217;s date. That&#8217;s not to say [...]]]></description>
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		<slash:comments>3</slash:comments>
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