What do a retired USAF officer, a former mechanical engineer and a Texan, whose greatest dream come true would be hearing himself announced as the next batter in a World Series game, have in common?

At first glance it doesn’t seem like much.

But despite their varied backgrounds they do share a couple things. Each of these is not only a successful online marketer but a master list builder. Your email customer list is the most important asset you, as a marketer, own! And, building a responsive list is the absolute best skill you can develop.

Willie Crawford, Kevin Riley and Eric Louviere along with James Brown and Mark Hendricks, a couple more master list builders, can and will tell you how to do what they’ve done.

Yes, I said tell you.

All five of them are featured speakers on Warner Carter’s new audio series, “Proven Email Marketing Strategies”. This is a set of five 40 minute audio interviews in which Warner asks specific list building strategy questions and Riley, Crawford, Louviere, Hendricks and Brown answer–in great detail.

Over the past few years I’ve been privileged to participate in conference calls with Willie, Eric and Kevin. Willie and I have discussed collards, grits and marketing; Eric and I  have talked about copy writing (he’s a well respected, results getting, direct response copywriter). Kevin is one of my absolute best pals. We’ve spent way too much time talking about everything from home improvement to politics (someday I’ll get him straightened out ) to marketing– a lot of IM. Hendricks and Brown I know by reputation.

From listening to these interviews I’ve gotten confirmation on some of my thoughts and ideas and extremely worthwhile stuff I didn’t know.

Warner is a quick-on-the-uptake interviewer. While he starts with a set of pre-written questions when he hears something that needs elaboration he asks the specific question to get even better answers for us.

Another very useful benefit he’s added is to provide all of the interviews in convenient downloadable MP3 format. This is in addition to the web based audio. I particularly like MP3′s because I can load them into my MP3 player and listen while driving or any time I’m away from the web. Plus, if the website is down or you’re having local internet problems you still have the content available when you want it.

“Proven Email Marketing Strategies” are five of the best, if not the absolute best, interviews available on building your own profitable lists!

I highly recommend them and suggest you reserve yours now. You’ll be glad you did!

Talk with you later, I’m going back to listening to “Proven Email Marketing Strategies”,

Elmer Hurlstone

PS. To find out more about building effective, high converting, profitable lists simply click any of the “Proven Email Marketing Strategies” links.

What’s in a Name?

Throughout my youth my parents stressed the importance of making a good first impression. Basic things like shined shoes, clean clothes and neatly combed hair were a given.

Of equal importance was bearing. Look a person in the eyes when talking, stand proud and erect, don’t mumble. Be proud of who you are. Tell people your name.

Neither of my late parents ever used a computer. For them socialization was a Sunday visit to family and friends, or a phone call. Keeping in touch with distant friends and relatives was done by writing letters. Twitter was something birds did; a forum was something from ancient Roman history. “On-line” was standing behind someone at the grocery store while waiting your turn to be checked out. They would have difficulty with parts of today.

Particularly the part with names. Mom would never have introduced herself as “tickedoffteenie” or dad as “muddledmurray”. They were proud of their names.

In many respects communication has changed from my parents day. Online you can’t see if my hair is combed (it is); if my shoes are shined (I’m wearing slippers) or if I’m typing in my boxers. For the record I’m wearing clean jeans and a pressed shirt. My fedora hangs on the rack until I go outside.

Its been said, “first impressions are lasting”. Online our first impression is frequently made with our “user name”. What immediately comes to mind when you see user names like, “PMSPam”, “angryAnDy”, PO’dPat” or “annoyedAnnie”? Warm and loving, friendly folks, right? Just the kind of people you want to hang out with?

Suppose these folks or people with similarly interesting names are trying to sell you something–and, isn’t everyone? Does “Jerry_the_Jerk” really inspire confidence?

Granted, online anyone can “be” anyone, but initially the impression you make is dependent on the perception of your reader.

Your chosen “user name” is important!