John Ritskowitz’s, The Copywriter’s Toolkit, is a filled unto overflowing with research resources for all web writers. Whether you’re a copywriter, a direct response copywriter or an article writer there’s something here for you.

The total purpose of a sales page is to provide sufficient information about the product offered to persuade you to purchase. Many start by making blanket statements. As does John Ritz’s (hey, if your name was “Ritskowitz” you might shorten it on occasion).

John’s sales page headline says, “New Web 2.0 Tactics Combined With ‘Stolen’ Salesletters Result In A 312% Increase In Sales…With The Same Traffic!” That’s quite a claim. He goes on to document the claim right in the sales page — and demonstrate several of the tools included in The Copywriter’s Toolkit on the sales page!

The included, exclusive, tools are a “tracking tool”, the Web 2.0 Dynamic Sales Letter tool, an instant headline generator and the really cool “Interactive Johnson Box” builder. Try it — you’ll like it!

Several other helpful little programs are a link cloaker (I personally use it) and a couple graphics generators. One of these enables you to put “handwritten text” on your pages – a technique which has proven effective in direct mail and web copy for years.

So much for the “bells and whistles.” Let’s talk about the serious stuff.

A dozen videos crammed full of information on such things as:

Where to find classic, proven, sales letters. (Some marketers sell access to these Classic Sales Letter Archives, alone, for five times as much as The Copywriter’s Toolkit) How to gain useful intelligence — from your competition! Links to hours upon hours upon hours of audio interviews with successful, respected marketers and writers. (One of my favorites is an interview of Joe Sugarman.) Once you master and begin applying the research techniques John teaches you’ll likely find your marketing results greatly improving. These information filled videos may be downloaded and saved on your computer. So can the 145 page Companion Guide which I’ll talk about in a minute.

Is The Copywriter’s Toolkit perfect? No. Nothing is. John Ritskowitz is a writer; not a speaker. The audio on the videos is, sometimes, well, variable. I found an empty Johnson Box in the, included PDF’d, printable 145 page Companion Guide. The Companion Guide in addition to complimenting the videos and expanding on them also includes a 60 page Appendix. The resources listed in it are priceless. There are a couple broken links to blogs referenced in the appendix. But with the volatility of blogs and bloggers that’s not surprising. Appendices A, C and D could very easily each be a “stand alone” eBook. They contain excellent information on researching a niche, copywriting and effective sales technique.

As I mentioned, John isn’t a dynamic speaker. But, that’s O.K. He’s one converting son-of-a-gun copywriter.

Read what Michel Fortin said about John Ritskowitz, ” …Well, John Ritskowitz is one such copywriter. His killer copy sells like gangbusters! For example, one project he helped me with, which was for a major client who successfully markets training events each year, has not only sold close to a quarter of a million dollars in the first 24 hours, but also sold more on launch day than all previous events in its history!”

Given a choice between listening to a dynamic speaker who knows diddley squat about copywriting and the low key, value packed, highly informative and potentially extremely profitable advice of a Ritskowitz — I’ll take the Ritz — every time!

When you begin to use your Copywriter’s Toolkit you’ll be well on your way to increasing your conversions and dramatically multiplying your success!

Bottom Line: Is The Copywriter’s Toolkit a good value? YES! At twice the price it would be cheap! You deserve this ultimate resource!

“Yes, it is”, you reply, “I can go to any major search engine and find everything I Need to Know about almost anything.”

Perhaps you can. If you have the necessary research skills — and the time! And that’s the killer. Time is the one thing we can’t get more of. It’s finite. There’s only so much available. When it’s gone, it’s gone. Period.

You’ve likely heard the cliché, “There’s no such thing as a free lunch.” The reason it’s a cliché is because it is 100% true. Everything comes with a price tag attached. You’re going to pay with either money or time.

If you’re looking for information to write an article or report, or tools to assist in constructing a sales letter for a product you’re marketing, you’ll either have to spend money to acquire the info or tools from someone who has what you need or spend your valuable, irreplaceable time researching and obtaining them. Once you’ve located the info or tool you’ll still have to determine that it’s the right thing; that it’s the best fit in your particular situation.

Before arbitrarily deciding it’s better to spend time than money, or vice versa, do everything possible to determine which will provide the better value.

If you have abundant time and no money, the decision is obvious; if you have money and no time it’s also an easy call.

What happens if you have some money and some time? The decision isn’t as clear. It then becomes a matter of cost vs. benefit. Analysis will show you the way.

Example: You have a new product. You know you need to sell it. Do you hire a direct response copywriter to develop a killer sales letter or do you write it yourself? To promote the product you need to write articles and submit them to article sites. Write them yourself or have them written? Are you a product developer or a writer? Perhaps you’re a bit of both. Great!

Example: You’re a Direct Response Copywriter or an article writer. You may be an affiliate marketer. You need information and tools. Do you spend hours and hours looking for what you need or do you find a source where for a reasonable one-time payment you have access to a vast, comprehensive and extremely well put together collection of tools and information you can immediately put to work? It might just be the “no brainer” of the month, if not the year.

And, speaking of that collection of tools, John Ritskowitz, also known as “John Ritz”, a well established Direct Response Copywriter, has released his, long-in-the-works, Copywriters Toolkit.

The absolute first thing I do when reviewing any product is read the sales page. Like many of you I look at the details, promises, claims, testimonials and, neither last nor least, the price.

Along this little journey I ask myself questions. Questions like: Who wrote it? Do I know the author; either personally, or, by reputation? Is what they’re offering something I really need. What benefit(s) will it provide? Will it save me time and/or money? Is there a money-back guarantee?

To get the answer to all of these questions plus more read my complete review of The Copywriter’s Toolkit.