As writers we are constantly looking for the most effective way to express our thoughts. Copy writers look for the most effective “hook”, and like article writers, the ultimate persuasive statement.

We spend what often seems hours in dictionaries and thesauri with the single objective of locating the best possible word or phrase to convey our ideas.

Everything is written with one objective. To ultimately make the sale.

On occasion the best possible word or phrase is already “out there.” There are some thoughts which are best expressed using time honored phrasing or statement.

Three of the most powerful, simple and elegant are:

“I love you”, “Thank you” and “You’re welcome”. At any time of year these are, depending on circumstances and in context, easily understood full-of-meaning statements. They stand alone and need no modification.

At this time of year there is one expression that does the same.

So, in closing, I’ll simply say,

Merry Christmas

Elmer

In Internet Marketing of anything from lug nuts to information products knowledge of any number of skills is necessary. These skills include, but are not limited to, website building, graphics and writing.

Perhaps chief among them is writing. The web is often thought of as a visual medium. To a point it is. We like pretty pictures and flashy video. They attract our attention. After the whiz bang stuff has grabbed us, what do we usually do? Yep, we go looking for words.

Words that will explain things to us, enable us to understand, to educate us and to provide us with usable knowledge. No matter how cool and flashy the page is we’re going to read something, on line or off. The words we’re looking for are written by, that’s right, writers.

On the promotional side of marketing there are two types of writers. Copy writers and article writers. Both have, as all writers do, an agenda. Article writers are the referrers. They write about gizmo’s, gadgets and programs in glowing terms. They rarely, if ever, ask you to buy anything. They attempt to attract you and to interest you in a product. If they’ve done their job well you’ll click the link, which they’ve thoughtfully provided, that’ll take you to the product’s website. This is where you’ll meet the copy writer.

The copywriter’s sole job is to get you to buy the product. Period.

Copywriters are the sales force of the Internet. They will explain the product in great detail. Every feature will be exposed and every benefit made plain. Professional copywriters will do this with words and sophisticated layout techniques. They use color, font size, selection and layout to inevitably, if they’ve done it right, assist you in making the “buy decision”. Or, of equal importance, if you’re selling, maximize your conversions.

In a nutshell: Direct Response Copywriters will make you money!