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	<title>elmerhurlstone.com &#187; copy writing</title>
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	<description>My take on marketing and writing</description>
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		<title>Merry Christmas</title>
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		<pubDate>Mon, 24 Dec 2007 17:04:07 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[About Writing & Writers]]></category>
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		<description><![CDATA[As writers we are constantly looking for the most effective way to express our thoughts. Copy writers look for the most effective &#8220;hook&#8221;, and like article writers, the ultimate persuasive statement. We spend what often seems hours in dictionaries and thesauri with the single objective of locating the best possible word or phrase to convey [...]]]></description>
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		<title>The Copywriter&#8217;s Toolkit Review</title>
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		<pubDate>Fri, 30 Nov 2007 07:36:24 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
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		<category><![CDATA[IM]]></category>
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		<description><![CDATA[John Ritskowitz&#8217;s, The Copywriter&#8217;s Toolkit, is a filled unto overflowing with research resources for all web writers. Whether you&#8217;re a copywriter, a direct response copywriter or an article writer there&#8217;s something here for you. The total purpose of a sales page is to provide sufficient information about the product offered to persuade you to purchase. [...]]]></description>
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		<title>Information Isn&#8217;t Free!</title>
		<link>http://elmerhurlstone.com/information-isnt-free/</link>
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		<pubDate>Fri, 30 Nov 2007 07:35:58 +0000</pubDate>
		<dc:creator>Elmer Hurlstone</dc:creator>
				<category><![CDATA[About Writing & Writers]]></category>
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		<description><![CDATA[&#8220;Yes, it is&#8221;, you reply, &#8220;I can go to any major search engine and find everything I Need to Know about almost anything.&#8221; Perhaps you can. If you have the necessary research skills — and the time! And that&#8217;s the killer. Time is the one thing we can&#8217;t get more of. It&#8217;s finite. There&#8217;s only [...]]]></description>
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