“Yes, it is”, you reply, “I can go to any major search engine and find everything I Need to Know about almost anything.”

Perhaps you can. If you have the necessary research skills — and the time! And that’s the killer. Time is the one thing we can’t get more of. It’s finite. There’s only so much available. When it’s gone, it’s gone. Period.

You’ve likely heard the cliché, “There’s no such thing as a free lunch.” The reason it’s a cliché is because it is 100% true. Everything comes with a price tag attached. You’re going to pay with either money or time.

If you’re looking for information to write an article or report, or tools to assist in constructing a sales letter for a product you’re marketing, you’ll either have to spend money to acquire the info or tools from someone who has what you need or spend your valuable, irreplaceable time researching and obtaining them. Once you’ve located the info or tool you’ll still have to determine that it’s the right thing; that it’s the best fit in your particular situation.

Before arbitrarily deciding it’s better to spend time than money, or vice versa, do everything possible to determine which will provide the better value.

If you have abundant time and no money, the decision is obvious; if you have money and no time it’s also an easy call.

What happens if you have some money and some time? The decision isn’t as clear. It then becomes a matter of cost vs. benefit. Analysis will show you the way.

Example: You have a new product. You know you need to sell it. Do you hire a direct response copywriter to develop a killer sales letter or do you write it yourself? To promote the product you need to write articles and submit them to article sites. Write them yourself or have them written? Are you a product developer or a writer? Perhaps you’re a bit of both. Great!

Example: You’re a Direct Response Copywriter or an article writer. You may be an affiliate marketer. You need information and tools. Do you spend hours and hours looking for what you need or do you find a source where for a reasonable one-time payment you have access to a vast, comprehensive and extremely well put together collection of tools and information you can immediately put to work? It might just be the “no brainer” of the month, if not the year.

And, speaking of that collection of tools, John Ritskowitz, also known as “John Ritz”, a well established Direct Response Copywriter, has released his, long-in-the-works, Copywriters Toolkit.

The absolute first thing I do when reviewing any product is read the sales page. Like many of you I look at the details, promises, claims, testimonials and, neither last nor least, the price.

Along this little journey I ask myself questions. Questions like: Who wrote it? Do I know the author; either personally, or, by reputation? Is what they’re offering something I really need. What benefit(s) will it provide? Will it save me time and/or money? Is there a money-back guarantee?

To get the answer to all of these questions plus more read my complete review of The Copywriter’s Toolkit.

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