Archive for September, 2010

An Open Letter to Border’s: Thank You!

All too often people with a forum, be it a newspaper column, radio airtime or a blog use it to complain about some slight–real or imagined.

Often this is because of perceived “poor customer service”. Today I’m going to do the opposite and complement a person and a firm for excellent, undeserved and unexpected customer service.

A few days ago I published a post about the new Kobo eReader I bought at my local Border’s store in the Carrollwood area of Tampa. After writing the post I emailed the link to the store’s GM, Renee Montgomery. I thought she’d find it humorous.

She replied to my email and offered to refund the twenty dollar difference between my purchase price and the new reduced price. I took her up on her offer. Read the rest of this entry

If I buy it, the price will go down—guaranteed!

Yep, it happened again. Something I purchased was reduced in price shortly after I bought it.

In the particular case it was a Kobo ereader, although it doesn’t matter what it is. I buy a stock, it immediately drops a few percent–even on an “up” day. On the rare occasion I buy a vehicle I’ll see pretty much the same one a week later for five grand less. And let’s not even talk about technology…

After all the years and years and many, many, many transactions experiencing this phenomena I should be used to it. But I’m not. One thing has changed. I no longer become angry. It doesn’t do any good.

I’m resigned to my fate. It is obviously my calling to be a bellwether of price change. Read the rest of this entry