As writers we are constantly looking for the most effective way to express our thoughts. Copy writers look for the most effective “hook”, and like article writers, the ultimate persuasive statement.

We spend what often seems hours in dictionaries and thesauri with the single objective of locating the best possible word or phrase to convey our ideas.

Everything is written with one objective. To ultimately make the sale.

On occasion the best possible word or phrase is already “out there.” There are some thoughts which are best expressed using time honored phrasing or statement.

Three of the most powerful, simple and elegant are:

“I love you”, “Thank you” and “You’re welcome”. At any time of year these are, depending on circumstances and in context, easily understood full-of-meaning statements. They stand alone and need no modification.

At this time of year there is one expression that does the same.

So, in closing, I’ll simply say,

Merry Christmas

Elmer