While domain names are not as critical for search engine optimization as they once were they’re still relevant. Particularly to people. People, not search spiders, read websites.

Having said that I am by no means saying to abandon valid, ethical, SEO techniques. Search spiders are the web’s primary filters.  The main, and ultimately final, filter is a real, living, breathing, person.

A person looking for an answer to a question, looking to solve a problem or just looking for the best way to do something. Let’s look at an example:

Your GMC 1500 Sierra pickup truck is running poorly. Although you’re not an auto mechanic, per se, you’re not without skills. You decide to see if tuning it up yourself will first, be practical, and second, economical.

You jump online and type “pickup truck tune up” into your favorite search engine. the search returns several thousand results. You start looking at them.

The description for one says, “tune up your sierra 1500 p/u truck”. It’s at a site named, “abnersfloristandseptictankcleaning.com”.

Your second result description is, “quickly, easily, cheaply tune your 1500 series gmc pickup”. The site URL is “1500seriestuneuptips.com”.

Which one will you look at first? Abner may have been the Honors Graduate of his auto tech course at Podunk Holler Vocational Institute—or not. But, his site doesn’t seem to relate as closely to your need as the second. You’re likely to click on the site that seems more likely to answer your question. In this case the second, “1500seriestuneuptips.com”.

This, granted, somewhat extreme illustration was offered for a reason.

I’m offering an unused, surplus to needs, domain name for sale.

The domain name is almost three years old and is not currently hosted.

cbsupremacy.com was originally registered for a ClickBank related product. The product, like many, didn’t do as well as my partner and I anticipated so we dropped it.

Spend a few minutes thinking how this TLD could benefit your business now, or in the future.

A couple thought occur:

Use it to promote ClickBank products

Use it to sell a ClickBank tutorial

Use it for your third party ClickBank filtering system/software

The possibilities are there.

If you agree and believe this domain name, “cbsupremacy.com” has potential value make me an offer Saturday, July 30, 2011.

My gmail address is “hurlserv” at gmail.com. (without the quotes and spaces and replace the ‘at’ with ‘@’

Kindly put “cbsupremacy offer” in the subject line.

The domain is registered with Namecheap. If you don’t have an account you can register for no charge at Namecheap.

Thanks for taking your time to read this little pitch,

Elmer

Mr. Clyde B. Anderson, CEO
Books-A-Million

Dear Mr. Anderson

“My” Border’s store is closing.

No, I don’t work for Border’s and never have; nor am I in the real estate business. Like many retail customers of specialty shops I take “ownership” of the places I like.

The nearest Books-A-Million store is in Brandon Town Center — about twenty miles from here.

I would love to see an alternative to Barnes and Noble in my area.

“My store”, Border’s #171, located at 12500 N. Dale Mabry Highway, Tampa, FL 33618 is a 25,000+ square foot building purpose-built in 1996 as a Border’s bookstore. It’s getting a bit long in the tooth and could use a bit of sprucing up in addition to needing a new tenant in fairly short order.

You can see details on the property here:
http://www.hcpafl.org/CamaDisplay.aspx?OutputMode=Display&SearchType=RealEstate&ParcelID=182809ZZZ000000836700U

The store is located in the middle of an established upscale neighborhood which had an estimated median household income greater than $60,000 in 2009.

There is physical competition in the area. A Barnes & Noble store is located a couple blocks South of Border’s and a small independent new/used book store is located two blocks to the North. Additionally there are a Walmart and a Target a couple miles to the North and another Walmart a couple miles South of Border’s. A Sam’s Club is located approximately three miles North of the store.

Mr. Anderson, I realize we’re in the midst of uncertain economic times and capitalizing a new retail store requires serious thought, analysis and dollars. But, I also can’t help but think that, upon hearing of Border’s reorganization plans, you started looking at the possibility of expansion.

If I’m right I’d greatly appreciate you considering our area.

One thing you probably wouldn’t have too much trouble with is finding experienced, bright and enthusiastic booksellers to staff a new store.

While I don’t know about the folks in the other two Border’s being shuttered in Hillsborough County, the folks at store 171 are superb.

Thank you for taking  time to read this letter.

Sincerely,

Elmer Hurlstone