…and, furthermore where I am is not your business, either.
That pretty much sums up my opinion of “geolocating”.
To provide clarity and reason for my brusque statement please read the following, which is reprinted with express permission, from TalkBiz News, August 26, 2010 edition. Thank you, Paul Myers.
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“The Portable Voyeur”
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In the last issue, I put out the idea of looking at your online networks and niches as “virtual neighborhoods.” Nothing especially new in that concept, except that almost no-one in the marketing field talks about them that way. That discussion is mostly left to forum operators and social networking geeks.
In this issue, I want to talk about something closer to home.
Literally IN your home.
People spying on you using your own electronics.
Let’s start with the least intrusive, and work up to stuff you may not believe is happening.
The last few are downright creepy.
….
There’s a thing called “IP geolocation,” which uses a database of IPs (numbers locating your computer on the network) and physical areas to show where a computer is located. There are a bunch of these, and the accuracy can be anything from very close to wildly off the mark. The good ones can narrow it down to a few blocks, in most cases. Sometimes to a specific building.
You can see this most often when you notice an ad on a site that’s used by people all over the world, but mentions your city by name. “[YourCity] mom discovers…” or “Man in [Hometown] loses 47 pounds using…” That’s IP geolocation in its mildest form.
Twitter has offered the option for a while to attach your IP address to a tweet, basically trying to tell people where you are. You have to opt into that, though. It’s turned off by default.
Facebook’s new “Places” settings options enable a more advanced function by default. The idea is to make it easy for your friends to know where you are. Unfortunately, it also makes it easy for people you might not want to share your location with to find you. Or know when you’re not home… Read the rest of this entry